You may have heard this story back in July 2014: a New York City restaurant discovered that smartphones were the reason for their slowdown in service over the last ten years. If you don’t know the story, here’s the gist of it from DineAbility.com, retelling the original post from Craigslist.
All across retail industry news, there are conflicting reports of which is the better performing shopping channel – online or in-store? Some sources say brick-and-mortar is still strong; others say ecommerce is overtaking traditional shopping. We took a look at these differing perspectives, and regardless of the opinion, we found two common thoughts: integration of online retail with in-store is imperative, and the mobile channel is at the top of the conversion funnel.
Some companies are a natural when it comes to communicating with their customers. They're attractive, pleasant, interesting… but are they memorable? They may be the life of the party, but are they gaining customers that trust and value them? Are they making more than just acquaintances - but, rather, loyal customers?
Retailers are missing out on an incredible tool that is becoming an integral part of sales. The mobile channel can be used for personalized marketing, product research, coupons, and even POS, and consumers consider these touch points to be all a part of one seamless customer journey. This detailed infographic pictures today's omni-channel customer and the way they want to shop.
Omni-channel – the ultimate in customer experience delivery. No need to explain what it is anymore. Retailers are familiar with the “big picture” of omni-channel. Now let’s take a closer look inside the world of omni-channel engagement.
There are 3 important ingredients that must go together to make the omni-channel recipe work:
by Bernard Louvat, TouchCommerce CEO In light of an improving US economy, American retailers had a robust 2014 holiday season. Amid generally strong Christmas sales, a remarkable trend is the continued growth of mobile devices as drivers of holiday buying.