by George Skaff, CMO
Today we’re wearing a gold crown, and we’re adding it to the one we already have. Last September, we were crowned Most Innovative Tech Company of the Year at the American Business Awards. As if that Stevie award wasn’t enough, we now have a second Stevie! This time it’s for Best New Product/Service of the Year (2016) in the Social Business Solution category. TouchCommerce won for its TouchSocial solution.
You've seen the commercials for various insurance companies who tout their mobile capabilities: get insurance quotes, compare quotes, access Frequently Asked Questions, request roadside assistance, make an online payment, access a digital ID card, even contact your agent via email or voice. These are all common services provided by most enterprise insurance providers.
Which came first, the technology or customer expectations?
One might assume that as technology advances in customer experiences, the customer's expectations grow. Or is it the customer's growing demand for personalized, instant gratification that propels a brand forward in providing the latest in customer experience?