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Mar 3, 2015
Customer Experience
Omni-Channel
Online Engagement

4 Engagement Styles of Online Customers, Part 2

Customers engage with you according to how they naturally experience the world around them. Last week we saw how some customers experience your brand through illustrated visuals and others make a better connection through hearing your content. These were the first two VARK modalities of learning: Visual and Aural.

This week, we look at the next two modalities and discover how omni-channel engagement meets all of these engagement styles.
Feb 24, 2015
Customer Experience
Omni-Channel
Online Engagement

4 Engagement Styles of Online Customers

Your customers will choose to engage with you based on how they best learn. Let's take a look at how learning styles can affect the way online customers experience your brand.
Feb 19, 2015
Customer Experience
mCommerce
Omni-Channel
Online Engagement
Retail
TouchStore

Putting a Face on the Omni-Channel Experience

As an enterprise, whether retail or service-oriented, you probably don't need yet another explanation of what omni-channel means. What you do need, however, is to see the concept in action. What does having an omni-channel experience look like?
Feb 10, 2015
Customer Experience
Customer Satisfaction
Customer Service
Omni-Channel
Online Engagement

Rules of Engagement: 5 Tips on How to Create a Meaningful Customer Experience

Some companies are a natural when it comes to communicating with their customers. They're attractive, pleasant, interesting… but are they memorable? They may be the life of the party, but are they gaining customers that trust and value them? Are they making more than just acquaintances - but, rather, loyal customers?

Feb 3, 2015
Customer Experience
mCommerce
Mobile Channel
Omni-Channel
Retail

Are Retailers Listening to Omni-Channel Shoppers?

Retailers are missing out on an incredible tool that is becoming an integral part of sales. The mobile channel can be used for personalized marketing, product research, coupons, and even POS, and consumers consider these touch points to be all a part of one seamless customer journey. This detailed infographic pictures today's omni-channel customer and the way they want to shop.

Jan 27, 2015
Customer Experience
Mobile Channel
Omni-Channel

Millennials, Live Chat and Mobile: 3 Components for Omni-Channel Success

Omni-channel – the ultimate in customer experience delivery. No need to explain what it is anymore. Retailers are familiar with the “big picture” of omni-channel. Now let’s take a closer look inside the world of omni-channel engagement.

There are 3 important ingredients that must go together to make the omni-channel recipe work:

Jan 20, 2015
Customer Experience
mCommerce
Mobile Channel
Omni-Channel
Retail
TouchStore

As Holiday Sales Surge, Mobile Shopping Continues to Grow as a Factor for Retail

by Bernard Louvat, TouchCommerce CEO

In light of an improving US economy, American retailers had a robust 2014 holiday season. Amid generally strong Christmas sales, a remarkable trend is the continued growth of mobile devices as drivers of holiday buying.

Jan 13, 2015
Customer Experience
Dynamic Targeting Engine
Omni-Channel
Online Engagement

Beyond Mad Men: Marketing in an Omni-Channel World

by Marina Kalika, Product Marketing Director, TouchCommerce

Gone are the days of 1960’s Don Draper, where marketing consisted of the traditional advertising channels of TV, radio, or magazines. Now, consumers are challenging marketers to get in front of them on a growing variety of channels that creates the whole spectrum of an omni-channel world. And enterprises have a much larger list of competitors from which they must stand apart. How are they making that possible? How are marketers getting their companies noticed?
Jan 7, 2015
Customer Experience
Omni-Channel
Online Engagement

Six Behaviors of an Omni-Channel Customer

In today's retail environment, the buzz word is "omni-channel", where a business provides a seamless customer experience on all channels their customers use, as if each touchpoint is part of one whole interaction with the customer.

Although the customer's expectations are the same across the board, regardless of what channel, customer behavior is different for each channel. The interaction you provide should be adjusted accordingly, while keeping the same level of personalization and knowledge of customer data.
Dec 30, 2014
mCommerce
Mobile Channel
Omni-Channel

What Smartphone Users Will Look Like in 2015

Short and simple: the smartphone user's whole life will be connected to their device. 

In addition to the plethora of apps to make life easier, the GPS capabilities, and - oh yes - the telephone function, smartphones now will have two other aspects that will change the way we live - and shop.