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Mar 24, 2015
Customer Experience
Mobile Channel
Omni-Channel
Retail
TouchStore

How to Keep a Customer from Chasing Squirrels

When envisioning a retail customer in 2015, the image of Dug, the dog from the movie Up, comes to mind. You know, the ever-so-loyal companion who is fascinated with everything you do, but the second there's a movement in his peripheral vision, he whips his attention to an anticipated squirrel, with the enthusiastic exclamation, "Squirrel!"  
Mar 17, 2015
mCommerce
Mobile Channel
Omni-Channel
Online Engagement

Opportunity Knocks for Retailers as Mobile Technology Invades Everyday Lives

You may have heard this story back in July 2014: a New York City restaurant discovered that smartphones were the reason for their slowdown in service over the last ten years. If you don’t know the story, here’s the gist of it from DineAbility.com, retelling the original post from Craigslist.

Mar 10, 2015
Customer Experience
eCommerce
mCommerce
Omni-Channel
Online Engagement
Retail

Brick vs Click: Is There Really a Battle?

All across retail industry news, there are conflicting reports of which is the better performing shopping channel – online or in-store? Some sources say brick-and-mortar is still strong; others say ecommerce is overtaking traditional shopping. We took a look at these differing perspectives, and regardless of the opinion, we found two common thoughts: integration of online retail with in-store is imperative, and the mobile channel is at the top of the conversion funnel.

Mar 3, 2015
Customer Experience
Omni-Channel
Online Engagement

4 Engagement Styles of Online Customers, Part 2

Customers engage with you according to how they naturally experience the world around them. Last week we saw how some customers experience your brand through illustrated visuals and others make a better connection through hearing your content. These were the first two VARK modalities of learning: Visual and Aural.

This week, we look at the next two modalities and discover how omni-channel engagement meets all of these engagement styles.
Feb 24, 2015
Customer Experience
Omni-Channel
Online Engagement

4 Engagement Styles of Online Customers

Your customers will choose to engage with you based on how they best learn. Let's take a look at how learning styles can affect the way online customers experience your brand.
Feb 19, 2015
Customer Experience
mCommerce
Omni-Channel
Online Engagement
Retail
TouchStore

Putting a Face on the Omni-Channel Experience

As an enterprise, whether retail or service-oriented, you probably don't need yet another explanation of what omni-channel means. What you do need, however, is to see the concept in action. What does having an omni-channel experience look like?
Feb 10, 2015
Customer Experience
Customer Satisfaction
Customer Service
Omni-Channel
Online Engagement

Rules of Engagement: 5 Tips on How to Create a Meaningful Customer Experience

Some companies are a natural when it comes to communicating with their customers. They're attractive, pleasant, interesting… but are they memorable? They may be the life of the party, but are they gaining customers that trust and value them? Are they making more than just acquaintances - but, rather, loyal customers?

Feb 3, 2015
Customer Experience
mCommerce
Mobile Channel
Omni-Channel
Retail

Are Retailers Listening to Omni-Channel Shoppers?

Retailers are missing out on an incredible tool that is becoming an integral part of sales. The mobile channel can be used for personalized marketing, product research, coupons, and even POS, and consumers consider these touch points to be all a part of one seamless customer journey. This detailed infographic pictures today's omni-channel customer and the way they want to shop.

Jan 27, 2015
Customer Experience
Mobile Channel
Omni-Channel

Millennials, Live Chat and Mobile: 3 Components for Omni-Channel Success

Omni-channel – the ultimate in customer experience delivery. No need to explain what it is anymore. Retailers are familiar with the “big picture” of omni-channel. Now let’s take a closer look inside the world of omni-channel engagement.

There are 3 important ingredients that must go together to make the omni-channel recipe work:

Jan 20, 2015
Customer Experience
mCommerce
Mobile Channel
Omni-Channel
Retail
TouchStore

As Holiday Sales Surge, Mobile Shopping Continues to Grow as a Factor for Retail

by Bernard Louvat, TouchCommerce CEO

In light of an improving US economy, American retailers had a robust 2014 holiday season. Amid generally strong Christmas sales, a remarkable trend is the continued growth of mobile devices as drivers of holiday buying.