Omni-channel – the ultimate in customer experience delivery. No need to explain what it is anymore. Retailers are familiar with the “big picture” of omni-channel. Now let’s take a closer look inside the world of omni-channel engagement.
There are 3 important ingredients that must go together to make the omni-channel recipe work:
by Bernard Louvat, TouchCommerce CEO In light of an improving US economy, American retailers had a robust 2014 holiday season. Amid generally strong Christmas sales, a remarkable trend is the continued growth of mobile devices as drivers of holiday buying.