TouchCommerce is excited to be taking part in the SoCal Digital Symposium, being held on the campus of California State University Channel Islands in Camarillo, CA on Wednesday, February 26, 2014. Serving as a "hub" for Southern California’s diverse group of tech entrepreneurs, scholars, visionaries, business leaders, developers, and power brokers, the SoCal Digital Symposium (SDS) is intended to spark stimulating discussions on emerging trends, innovative ideas in solutions-oriented cross-disciplinary conversations, and new and relevant strategies, technologies, and techniques.
by Diego Mainetti, Sales & Product Launch Consultant
While some visitors to your website will make their purchases and drive your online conversions, others won’t. For those who abandon the buy flow, you will still want to capture their information for remarketing purposes, engage with them before they leave your site or even offer an alternate channel to drive the conversion event.
When a company measures their online customer satisfaction, one would expect their goal to be “Extremely Satisfied”, right? After all, that’s the highest level of satisfaction – or is it?
In fact, the Extremely Satisfied level can be divided into two groups:
Emotionally Satisfied and Rationally Satisfied.
Yet they are not equal...
When speaking to your live-chat customers, nothing is more important than the words you choose. For this reason, your chat agents need to intentionally choose words that follow a common set of guidelines.
Trap Words are words or phrases that have a negative connotation. They have the ability to devalue products and to turn the customer off.
We really appreciate their hard work and dedication in setting the gold standard of our core business: conversion improvement and brand advocacy. They ensure that our company meets its potential by providing the human touch that simply cannot be replicated by software. They contribute to TouchCommerce’s optimal performance by being proactive in recognizing opportunities in scripting, website content/function, and revenue-impacting trends. We absolutely appreciate all they have done for this continuous effort.