Telecommunications

Telecommunications and Cable

Driven by rapid product innovation, broadband availability and media convergence, telecommunications and cable companies are looking for ways to create competitive advantage. That’s why TouchCommerce sells the products and services of 4 of the top 5 U.S. cable and satellite TV operators and 7 out of the top 12 North American telecommunications carriers.

With TouchCommerce, Telco and Cable companies increase online new customer acquisition, boost ARPU, and reduce customer churn.

Key Benefits

Increase customer acquisition and win-backs with visitor profiling/targeting
Take advantage of more bundling up-sell and cross-sell opportunities by leveraging CRM data
Decrease service costs by deflecting customer support from the call center
Decrease “paper” costs by switching consumers to electronic billing
Increase sales without driving up infrastructure and HR costs
Cost-effectively migrate customers to broadband products and services

Touch Points of Differentiation

Industry Expertise - The members of our Telecom & Cable practice bring decades of experience in the telecommunications industry across every channel and discipline (Online Channel, Call Center Channel, Marketing, Sales Ops, Client Services, Training, QA, Analytics), as well as deep experience in transactional website usability
Industry Insight - We are highly knowledgeable about industry trends (wireline, wireless and broadband) and how to implement a successful channel migration strategy – driving customers from landlines to the lower-cost online channel
Continuous Optimization - Unlike competitors’ solutions, the TouchCommerce solution doesn’t end with implementation. Our team continuously tests and rigorously optimizes the online experience to increase conversion
Fully Outsourced, Pay For Performance - With little impact on your own infrastructure and human resources, we provide a more cost-efficient way to implement live chat. At the same time, we mitigate your risk entirely with our unique pay-for-performance service model