inQ Changes Name to TouchCommerce
Company serving Fortune 500 companies significantly increases customer conversions and satisfaction on a pay-for-performance basis via live interactions guided by real-time analytics
AGOURA HILLS, Calif., and DALLAS, Texas, Oct. 28, 2008 /PRNewswire/ -- Today, at Forrester’s Consumer 2008 Forum in Dallas, Christophe Cremault, senior vice president of marketing at TouchCommerce, a pioneering company featuring pay-for-performance outsourced online interaction optimization services, announced that the company, previously known as inQ, has changed its name to TouchCommerce, effective immediately.
At 12:01 a.m. October 28, visitors to the company’s www.inq.com web site were being automatically redirected to the company’s new www.touchcommerce.com web site. The headline of an advertisement in the program of the Forrester’s Consumer 2008 Forum read: “1,476,943 conversions later, inQ is now TouchCommerce.”
The company’s tagline now reads, “TouchCommerce: Target. Interact. Convert.”
Said Cremault, "In the first half of our company’s 9-year history, what we did within the e-commerce ecosystem related more to engaging and cross selling online consumers when they were on the confirmation page of their transaction. But for the last five years our company has touched targeted website visitors at the right time and the right place during their online shopping experience and assisted them with product selection and completion of their purchases online.”
Added Cremault, “Under the name ‘TouchCommerce’, we bring a mastery of technology and human interaction to serve our Fortune 500 clients in the telecommunications, retail, travel and financial services industries while satisfying the online consumer. Our mastery is only surpassed by our motivation -- we only get paid by a client when a conversion occurs on their website as a result of our chat interaction with their website visitor.”
TouchCommerce offers companies that sell their products or services through the web channel a pay-for-performance conversion model – TouchCommerce gets paid only for actual conversions – whether they are new customer acquisition, existing customer up-sell and cross-sell, contract extensions, online account openings, e-billing signups, customer win-backs, or ‘call deflections’ – i.e., answering a customer’s issue via chat so that they do not have to call the company’s call center.
“TouchCommerce delivers 20% or greater site-wide conversion gains in three months – and a proven ROI of 192% in 12 months, according to a study produced by Forrester Consulting,” said TouchCommerce CEO Bernard Louvat. “Today we changed our name but the real name of the game in today’s worsening economy, which we play far better than any of our competitors in the marketplace, is to provide significant online sales increase on an effective Cost Per Acquisition basis that can dramatically improve the economics of the online channel of our Clients.”
About TouchCommerce
TouchCommerce is a leader in online interaction optimization. TouchCommerce solutions increase web site conversion for clients like Sprint, AT&T, Virgin Media, and Wyndham Hotels by 20% or more. TouchCommerce uses RightTouch real-time analytics to identify the serious web shoppers who are likely to abandon their session and then deliver just the right messages to these shoppers through live interactions with expert sales agents, at just the right time to optimize conversions. All this is done on a pay-for-performance basis, so TouchCommerce clients only pay for the conversions TouchCommerce delivers. TouchCommerce clients are leaders in the telecom, cable, retail, travel, media, and financial services industries in the Americas, Europe, and Asia-Pacific area. More information can be found by visiting www.touchcommerce.com.
Media Contact:
Don Muse
Director of Marketing
dmuse@touchcommerce.com
Phone: 818-575-2179