Five Retail eCommerce Trends to Watch in 2011, by Sucharita Mulpulru, Forrester Research
2010 marked a year of significant changes in the Internet landscape; these changes forced retail executives to think hard about the implications for their web businesses. 2011 will be marked by an even more disciplined approach toward multichannel retailing, investments in mobile and tablet presences, and scaled-back the expectations for the role by social networks in retail. Retailers will also find opportunities in launching marketplaces and in investing in emerging tactics such as conversion marketing. Download this research paper and discover:
- The growth of the multi channel monster
- The importance of investing in Conversion Marketing
- Recommendations for moving the needle in 2011
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Forrester: 5 Retail Trends