Blog

Analytics tells you what - Voice of the Customer tells you why

Posted February 16, 2012 08:00 AM by Michael Wilson    

Web analytics provides a wealth of data. It’s how you use that data to increase revenue and enhance the web experience that is the key to a successful online strategy that can drive meaningful conversion.  Every online business knows what their customers do on their site: what they buy, what they read, and when they abandon. Most businesses have multiple analytics tools that can track and predict consumer behavior, but they have little insight into why customers do what they do. The “why” is the missing link.  Analyzing the “why” and turning that data into actionable website enhancements will increase conversion, improve customer satisfaction and the overall user experience.

 

Successful Conversion Marketing Defined

Posted January 31, 2012 11:09 AM by Ola Bateman    

 Conversion marketing is defined as communication targeted at website visitors to entice and assist them to convert. The Conversion event can take many forms depending on the goals of a site. No matter the conversion event, the conversion rate calculation remains the same. Conversion rate is defined as the percentage of visitors that ultimately complete a desired action. This rate varies by industry. With the typical ecommerce site, where conversion is measured by the sales of a product, conversion rates are between 0.5% and 3% on the high end.  Forrester Research puts the average at… 

Simplify mobile experiences based on consumer behavior

Posted January 27, 2012 12:19 PM by Michael Wilson    

Most organizations are increasing their spend on mobile channels with a focus on providing resources to existing customers rather than driving conversions through the mobile channel for a couple of reasons: it is hard to reduce the mobile purchase process to two or three steps and there is often an inability to define success metrics for conversions given the relative newness as a buying channel. Still, companies can begin to create great mobile experiences by keeping a few key points in mind.

The key to differentiation in the commoditized online marketplace

Posted January 20, 2012 05:33 PM by Ola Bateman    

Amazon is changing the retail landscape with its new app. You may not realize it, but it is happening on a grand scale. Consider this, shopping at your fine local retailer and you come across some electronic that you must have, and you whip out your smart phone to... 

True Pay for Performance eCommerce solutions yield the highest results

Posted August 16, 2011 02:44 PM by Ola Bateman    

Pay-for-performance isn't for the faint of heart! Nor is it for those who cannot ensure the results they promise. To be honest, as a company you need to be secure in your ability to deliver results when considering this type of offering. In addition you must have the technical and professional expertise to back it up. On the flip side as a client you must trust your provider and their suggestions for a campaign to reach its full potential.