Platform

RightTouch™ for Online Conversion

Online engagement and conversion succeeds when the focus is on customer experience, not on technology. The RightTouch™ platform from TouchCommerce™ provides flexible solution interfaces that seamlessly combine with client web design so customers can interact with live agents and continue to interact with client sites, all as part of a natural browsing experience. Increasing online conversion starts with better online engagement.

Key Elements

One Platform		One Site Tag		Dynamic, Flexible Interfaces
A single platform integrates content and product recommendations, ratings and reviews, chat, and customer feedback solutions (forms, surveys, etc.) delivered directly to engaged consumers.		Tag management deploys multiple online conversion solutions with a single, sitewide tag: Add, remove, or change solutions quickly without relying on IT resources. A single tag also improves the customer experience and online engagement by reducing page load times.		Customized interfaces ensure improved online engagement and a seamless brand experience across the site. Visitors can move, resize, and pop out windows, giving them the flexibility to adjust how they view the interactions within their own browsers.

Other Features

Content integration
RightTouch delivers content within the context of the engaged visitor. By pulling content from ratings and reviews, recommendations, knowledge bases, and customer databases, visitors are provided a rich, relevant experience designed to move them to online conversion.
Business rules
Visitors do not receive invitations to chat unless agents are available. In cases such as customer service, where there is reason to leverage a queuing system, thresholds mitigate bad customer experiences and ensure acceptable queue wait times.
Real-time profiling and targeting
Real-time analysis of consumer behavior increases the probability of online conversion by delivering the right message to the right customers — serious shoppers at risk of abandonment — at the right time.
Analytics and reporting
In the end, outcomes are all that matter. Clients can access customizable reports that provide instant snapshots of performance, trends, and incremental lift provided by TouchCommerce and exhibited through A/B testing.
Data warehousing
Access to raw data makes it easy to import that information into existing reporting tools for enterprise use. RightTouch includes a data warehouse that collects the historical record of behavior and transactions conducted on a site.