Email Personalization

Email with embedded recommendations and chat feel tailored and personal — and provides your customers a compelling reason to continue their online experience.

TouchCommerce™ understands that successful email campaigns start with the right content for your customers. Content that is based on demonstrated preferences rather than guesswork helps you drive significant gains in response rates and sales conversion. By using personal profile information and purchase histories, you can block content that might not be of interest to a recipient or information about products that have already been purchased.

Why should you care?

Improve Click-through and Conversion Rates		Reduce Opt-out Rates		Reduce Marketing Spend
Personalized, relevant content means customers are more likely to click on email links, engage with website content, and convert. Embedded chat means recipients can get rapid answers to immediate questions.		Email campaigns that fail to provide value may result in recipients unsubscribing from your list. Recommendations ensure that the products and content that fill your email are relevant to the recipient and reduces the likelihood of an opt-out.		Email recommendations allow marketers to reduce spend on targeting new visitors by retargeting existing prospects and customers.

Key Features

Embedded recommendations. Email recommendations help merchandisers dramatically increase product sales and average order value by presenting relevant products and content in promotional and transactional emails based on the collective intelligence of like-minded shoppers.
Seamless email service provider (ESP) integration. A simple method calls the recommended content or products and works with your existing ESP or eCommerce platform for delivery.
Embedded chat. Embedded click-to-chat and click-to-callback provide recipients with rapid access to agents who can answers questions about products or promotions highlighted in email campaigns.