Ratings and Reviews

Increase conversion rates, capture voice-of-the-customer feedback, and engender the trust of visitors with user-generated ratings and reviews.

When Forrester asked consumers about the type of content and functionality they want online, consumers overwhelmingly chose ratings and reviews. TouchCommerce™ knows that whether they are engaging in travel, retail, or financial services, consumers look for peer reviews and user-generated content to help them make decisions. Seeing both positive and negative reviews helps consumers feel informed, enables them to complete online conversions, and builds trust with the companies with which they interact.

Why should you care?

Increase Conversion Rates		Voice of the Customer		Build Your Brand
Customers prefer to buy products and services from online businesses that provide ratings and reviews. Other consumers fill in the gaps when product or service information is lacking.		Consumers provide actionable feedback on everything from call center availability to product/service strengths and weaknesses. Negative feedback can be fed directly to product teams for action, while positive feedback can be used in marketing tools.		Ratings and reviews demonstrate a confidence in company products and services. They create transparency on the part of the online business and provides an opportunity to respond to consumers directly — without allowing issues to surface on other sites where a response would be unnoticed or unwelcome.

Key Features

Integration with dynamic windows. After consumers engage in online conversations, agents are able to push ratings and reviews about specific or related products directly to visitors