Recommendations

Increase product sales and average order value by up to 30% and increase page views and time spent on site by up to 300%.

Recommendations identify the most useful products and content for every customer across different digital channels and touchpoints, including websites, email, social networks, mobile devices, communities, and customer care environments. In addition, TouchCommerce™ clients can generate dynamic landing pages automatically, avoiding labor-intensive data reporting and analysis and manual updates to landing page content.

Key Benefits

Improve Visitor Acquisition   Increase Engagement   Optimize PPC Performance
Complement your search marketing campaigns with dynamically generated landing pages based on long-tail keywords that keep up with changing tastes and the latest trends. When a page is relevant to their current interests, people engage and are more likely to take action. Generate dynamic landing pages that closely match paid search keywords and ads, improve quality scores, and reduce cost-per-click spend with campaigns that align with what people care about now.

Features

  • Behavioral targeting. Recommendations understand customer intent and automatically adapt digital touchpoints with products and content that other customers, of similar intent, find engaging.
  • Visitor acquisition. Layering data such as customer profile information or historical behavioral onto community-based recommendations offers products and content tailored for individuals.
  • Self-learning. Over time, recommendations build more robust affinities between like-minded visitors and the content they find engaging, making every customer experience more relevant.