Targeted Offers

Don't waste prime real estate with ineffectual offers; targeting drives the right promotion to the right person.

Digital marketers and merchandisers should use targeting to efficiently and effectively connect with online audiences. Whether you are engaging new customers within discounts and free shipping, maintaining relationships through replenishment strategies, or re-engaging customers through upgrades based on eligibility triggers, targeted offers supported by TouchCommerce™ build relationships and drive revenue.

Why should you care?

Increase Engagement		Improve Promotion Performance		Drive Cross-channel Conversion
Contextual, demographic, and behavioral targeting work together to present the most relevant promotions to consumers and increase the likelihood they will engage.		Because the right offers reach the right people, consumers presented with targeted offers are more likely to respond to the offers and complete an online transaction.		Offers can drive conversions online and offline, depending on the goals of campaigns.

Key Features

Contextual targeting. Search terms used to enter a site and landing pages associated with marketing channels provide a context within which a consumer views the online experience. Promotions can be linked to the search terms and landing pages to ensure consumers see relevant content.
Demographic targeting. Most companies continue to enable demographic targeting through manual merchandising, not through technology. However, automated targeting can segment visitors on the fly using self-reported user data or even location-based services.
Behavioral targeting. Categorizing visitors based on past purchase histories, historical behavior, and in-session behavior identifies them as likely to be interested in particular products or services. This intent-based identification makes it possible to predict their interests and promote relevant offers.