Article Summary

Website Magazine: Seeing Your Brand through Customer-Colored Glasses

Website Magazine publishes a contributed article from George Skaff, VP WW Marketing for Nuance Enterprise Division, which appeared as the lead feature story in the Website Magazine e-newsletter on Friday October 21, 2016. 

As a customer-centric brand, it’s easy to fall into the mindset that you understand what your customers want. But, do you really? Or do you project your own perceptions of how a customer experience should look?

Read the full article here.