Article Summary

Life Health Pro: 11 tips for modernizing your insurance brand

Life Health Pro magazine publishes byline attributed to George Skaff, VP Worldwide Marketing for Nuance Enterprise Division. Life Health Pro is the leading resource for latest news, trends, sales tips & strategies for life & health insurance and annuity advisors & professionals. 

After observing and studying the unique characteristics of millennials, insurance companies can take measures to enter their world. And as with any venture into a foreign land, insurance must learn this generation’s way of communicating. There are a few brands that have figured out the best ways to engage with today's customer. What can other insurance brands learn from them? 

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