Direct Response

The Direct Response industry is unique in the ecommerce space. With specific needs and sales strategies, we partner with you to drive conversion and increase AOV.
We have proven results for direct response retailers.  

As a direct marketer, you are always looking for results — new ways to stay on top of the trends and increase revenue in the online channel. Nuance works with some of the largest players in the subscription and direct response industries, including American Telecast and Guthy-Renker. We have consistently delivered substantial year-over-year growth in excess of 50% and have grown to represent more than 30% of total sales.

Why do Direct Marketers use Nuance?

What sets Nuance apart is our unique approach to online engagement that includes the use of product recommendations, automated guides, live assistance, dynamic surveys and other retargeting efforts to drive highly personalized, dynamic interactions to engage consumers before they abandon your site, delivering a significant increase in online conversions. With Nuance, you can increase customer retention along with customer satisfaction while improving average order value.  

But Direct Response sales are no longer confined to the PC. Customers responding to infomercials increasingly turn to their smartphone or tablet before moving to their computer. Our DR clients see Nuance mobile chat and mobile guides as highly invaluable tools that have become an integral part of their customer experience strategies.


Our Direct Response clients have come to expect the following results from Nuance:
  • 20% sales conversion uplift
  • 15% increase in average order value
  • 75% of sales are incremental
  • 42% upselling and cross-selling
  • 25% reduction in online support costs
  • 35% increase in self-service utilization
  • 75% of chats deflect a call
  • 20% decrease in AHT
  • 92% customer satisfaction

Key Nuance Features for Direct Response

Partnering for Success.  
With our model, you are not only mitigating financial risks, you are getting a commitment to delivering results. You are also getting a perfect alignment of incentives between the two organizations. Our fully outsourced solution means there will be little impact on your infrastructure and IT resources. We have the expertise in-house, and we are committed to your success — because your success is our success.

Industry Expertise.  
We have been working in the DR space for many years and have gained extensive knowledge on the business model. Our team members have deep industry expertise gained at major catalog, specialty and big-box retail chains, and they work as an extension of your online team to help you achieve your business goals.

Precise Profiling/Targeting.  
Our proprietary customer engagement platform analyzes your web traffic in real time and profiles visitors using 3 key segments: customer value/cart value, propensity (visitors with serious intent) and site abandonment risk.

Higher Customer Value
.  Through real-time profiling and live interactions, you can also take advantage of cross-sell and up-sell opportunities – warranties, accessories, peripherals and more. At the same time, we help capture registration data to enable future marketing for re-selling/win-back opportunities.

Continuous Optimization.  
Unlike competitors’ solutions, the Nuance solution doesn’t end with a general implementation. Our team continuously tests and rigorously optimizes the online experience to increase conversion.