The Direct Response industry is unique in the ecommerce space. With specific needs and sales strategies, we partner with you to drive conversion and increase AOV.
We have proven results for direct response retailers.
As a direct marketer, you are always looking for results — new ways to stay on top of the trends. Whether it's subscription, continuity, long form or short form, we can help you increase revenue in the online channel. We work with some of the largest players in the subscription and direct response industries, including American Telecast, Guthy-Renker, Sylmark and Murad. We have consistently delivered substantial year-over-year growth in excess of 50% and have grown to represent more than 30% of total sales.
Why do Direct Marketers use TouchCommerce?
What sets TouchCommerce™ apart is our unique approach to online engagement that includes the use of product recommendations, automated smart assistance, call technology, live assistance, dynamic surveys and other retargeting efforts to drive highly personalized, dynamic interactions to engage consumers before they abandon your site to deliver a significant increase in online conversions. With TouchCommerce, you can increase customer retention along with customer satisfaction while improving average order value.
Our Direct Response clients have come to expect the following results from TouchCommerce:
Increase overall site conversion by 20%
Increase AOV by 10%
Increase NPS & CSAT scores by 20% - 30%
Increase remedial call center deflection up to 30%
Reduce abandonment on key marketing pages by 50%
Increase conversion of traffic into leads
Key TouchCommerce Features for Direct Response
Pay-for-Performance. With our model, you are not only mitigating financial risks, you are getting a commitment to delivering results. You are also getting a perfect alignment of incentives between the two organizations. Our fully outsourced solution means there will be little impact on your infrastructure and IT resources. We have the expertise in-house and we are committed to your success — because your success is our success.
Industry Expertise. We have been working in the DR space for many years and have gained extensive knowledge on the business model. Our team members have deep industry expertise gained at major catalog, specialty and big-box retail chains, and they work as an extension of your online team to help you achieve your business goals.
Precise Profiling/Targeting. Our proprietary RightTouch™ system analyzes your web traffic in real time and profiles visitors using 3 key segments: customer value/cart value, propensity (visitors with serious intent) and site abandonment risk.
Higher Customer Value. Through real-time profiling and live interactions, you can also take advantage of cross-sell and up-sell opportunities – warranties, accessories, peripherals and more. At the same time, we help capture registration data to enable future marketing for re-selling/win-back opportunities.
Continuous Optimization. Unlike competitors’ solutions, the TouchCommerce solution doesn’t end with a general implementation. Our team continuously tests and rigorously optimizes the online experience to increase conversion.