Financial Services

Financial institutions bank on increased online conversion and better customer service with TouchCommerce.
We bring solutions to 21st Century online banking challenges.

Similar to how the ATM revolutionized the financial services market, online banking - and more specifically, mobile banking - is changing the game today. 

The financial services industry has a higher standard in omni-channel customer experience than other industries. Customers are expecting more self-service options, which in turn leads to more support calls requiring more resources. Because of advancing technology, customers choose to start a relationship with financial services through online channels, and if that company doesn't answer the call for safe, personalized customer experience across all devices, it will lose out to its competitors.

Why do financial institutions choose TouchCommerce?

We help you optimize your site to enhance services, decrease costs, and deepen the relationships you have with your online customers. As more and more consumers bank online, TouchCommerce provides financial institutions with the means to take full advantage of this new opportunity to provide more personalized customer service, satisfy consumer expectations, and create a clear competitive advantage. Read about one such company here.

TouchCommerce partners with the financial services business to solve the pain points unique to their industry:
  • Prioritization and targeting are critical to effective, efficient customer service management.
  • Moving customers to self-service reduces chats and calls over time. But the self-service must be user-friendly and equipped with chat support backup.
  • The prior two points aid in optimized staffing.
  • With today's instant gratification mentality, a best-in-class mobile engagement is imperative.
  • Security compliance is top priority.

Financial companies expect the following results from TouchCommerce:
  • Increase conversion rates for online applications and account openings
  • Take advantage of upsell opportunities by utilizing online behavior and leveraging CRM data 
  • Decrease service costs by deflecting customer support from the call center
  • Decrease costs by switching consumers to electronic statements and check-imaging
  • Increase customer satisfaction and help develop self-sufficient – and profitable – customers
  • Educate and inform customers about options, benefits, and services offered

​Key TouchCommerce Features for Financial Services:

Industry Expertise.  Members of our financial services practice have unparalleled experience working with the world’s top financial institutions in the online channel, delivering unmatched insight into the best ways to leverage the web and interactive marketing to drive conversions.

A Better Customer Experience.  
Banking is complex, especially when you get into application processes for accounts or loans. TouchCommerce knows how to engage with these unique consumers to help them overcome the barriers, answer key questions, educate them on the benefits, inform them of the process, and meet their needs along the way. Our real-time analytics allow us to target certain individuals and identify behavior before abandonment occurs, providing a superior experience, decreasing the chances of rejection, and increasing conversion and adoption.

Continuous Optimization.  
Unlike competitors’ solutions, the TouchCommerce solution doesn’t end with implementation. Our team continuously tests and rigorously optimizes the online experience to increase conversion year over year.

We understand how critical it is to protect private information and have built our solution with those sensitivities in mind. Agents — whether yours or ours — see only what you want them to see, and we develop detailed escalation plans to ensure the right people have the right information, at the right times, to meet your customers' needs.

With our unique pay-for-performance model, our compensation is tied directly to your success. We’ll work with you to meet your goals on time, on budget – guaranteed.