White Paper

Our white papers are a great way to learn about the best practices for improving conversion and increasing revenue online.

Conversion as a Service (CaaS): Managing Conversion Marketing

In this paper you will learn how choosing the right vendor for your conversion marketing goals can drastically affect online revenue and successful online customer engagement. This paper explains the Conversion as a Service method and how it is implemented by TouchCommerce. Find out:

Potential benefits of Conversion Marketing solutions
Application of Conversion Marketing solutions throughout the customer lifecycle
How to choose the fasted route to revenue with Pay for Performance

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Five Retail eCommerce Trends to Watch in 2011, by Sucharita Mulpulru, Forrester Research

2010 marked a year of significant changes in the Internet landscape; these changes forced retail executives to think hard about the implications for their web businesses. 2011 will be marked by an even more disciplined approach toward multichannel retailing, investments in mobile and tablet presences, and scaled-back the expectations for the role by social networks in retail. Retailers will also find opportunities in launching marketplaces and in investing in emerging tactics such as conversion marketing. Download this research paper and discover:

The growth of the multi channel monster
The importance of investing in Conversion Marketing
Recommendations for moving the needle in 2011

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Best Practices for Online Customer Engagement

This white paper discusses the best tactics for implementing an engagement strategy to realize higher conversions and increased customer satisfaction scores. In this paper you will get expert advice regarding: