Lead Collection

TouchCommerce™ qualifies, captures, and delivers high-value leads for use in ongoing marketing campaigns.

The RightTouch™ platform is an ideal solution for capturing leads online. Behavioral targeting clearly identifies high-value consumers through their online activity. Meanwhile, tools such as forms, surveys, and chat provide multiple methods for engaging consumers at the right time to learn more about their motivations and experiences related to their onsite visit.

Benefits

Capturing Leads

Consumers can be enticed to provide their email addresses for any number of reasons, but how do companies know which visitors are worth contacting?

TouchCommerce monitors consumer behavior to identify high-value visitors who are at risk of abandoning a site without converting. While recommendations, chat, and optimized offers are great at converting visitors with intent to buy, many visitors are still conducting research before they make a purchase decision. Targeted marketing to this group can influence a decision to buy even after they leave a site. The RightTouch platform engages qualified visitors with forms, surveys, and live or automated chat to either persuade them to buy or capture an email address for follow-up marketing programs.

Adding Context

Marketers go to great lengths to capture email addresses from consumers. Signing up for newsletters, event reminders, webinars, or filling out forms and surveys all successfully capture email addresses for use in marketing campaigns, while very little is really known about visitors themselves.

TouchCommerce places contacts in context. Before capturing addresses through forms and surveys, the RightTouch platform knows where customers have been on a site, what they downloaded, where they converted, and where they showed signs of intent to buy without converting. With TouchCommerce, contacts are no longer unknowable; each one is a consumer with demonstrated likes and dislikes that marketers can use to segment into relevant campaigns.