Digital Marketing Online Conversion

Good content educates, persuades, and captures the imagination of your customers. But only if that content reaches your target at the right time.

The demand for accountability and performance continues to grow, so marketers need more effective ways to connect with consumers — and to ensure strong, measurable return on their marketing investment. TouchCommerce offers an innovative solution that enhances online marketing efforts by creating more personalized, intimate, immediate connections with consumers — literally leading them all the way from contact to conversion and back again.

Let them know you exist

Keyword optimization suggests onsite, organic, and original search terms that have been used by previous site visitors and have been proven to drive strong content engagement from Google and Bing. You can also identify long-tail keywords that drive successful engagements and improve conversions. Add these keywords to your paid search campaigns and acquire new high-quality visitors.

When they arrive, don’t let them get away! Landing page optimization dynamically generates new website landing pages using the most relevant products, content and videos. By offering highly relevant landing pages that effectively match visitors’ current intent, digital marketers see dramatic increases in conversions, time on site, and engagement rates, as well as reduced bounce rates.

Give ‘em what they want

Recommendations surface and promote products and content that like-minded consumers find engaging. As your customers’ needs change, the recommendations automatically adapt. It means marketers spend less time being reactive and allow the crowd to do the heavy lifting.

Your search doesn’t have to be a buzz-kill for the wonderful customer experience you have created. Social Search sits on top of that engine that IT still owns. No rip and replace, no waiting for infrastructure upgrades. Social Search re-ranks search results according to the current intent of each visitor, so the most relevant results appear first.

Visitor behavior reveals a lot about their interests. Offer optimization allows you to introduce relevant offers to visitors whose behavior suggests they are likely to respond them. Do they want a discount? Faster shipping? Free upgrade? Take the guesswork out of the equation and let predictive marketing move visitors closer to conversion.

No excuses

Once visitors use your content to educate themselves, they may still be at risk. “Should I buy this model or that one?” “I wonder if another company has this for less?” “Can I get a better rate someplace else?” Visitors who show signs of wavering in their conviction to convert might receive an invitation to a chat session.

Visitors engaged in complex transactions such as completing forms may need a little guidance. Sales wizards allow marketers to walk visitors through multi-step actions without engaging agents. For visitors who simply need to hear a human voice, click-to-call offers the comfort having of a knowledgeable agent complete and confirm your order.

Bring them back for more

Spooky and eerily effective, retargeting brings back the ones who get away. And, for those who chose to convert on your site, personalized email with recommendations for new conversion opportunities increase lifetime value and identify your most loyal customers.