Optimized Online Commerce

Raising conversion rates is no easy task, but the potential revenue impact is huge. Our clients typically see a 10% to 20% increase in the first 90 days.

Combining the RightTouch™ platform with our expertise in conversion marketing, clients can target the right visitor with the right message, at the right time in the customer lifecycle to increase conversion and reduce abandonment. Combining real-time, predictive analytics with optimized online engagement, we deliver a fully integrated, managed solution to help boost conversion, decrease call center traffic, increase revenue, and increase efficiency. Best of all, our solutions are offered in a pay-for-performance model, so you only pay for results — guaranteed.

Key Benefits

Forrester Research recently cited TouchCommerce as delivering the highest and fastest ROI they had ever seen and called TouchCommerce a “likely go-to partner for conversion marketing.” (Forrester, 2011) Our customers have come to expect outcomes like these:

Increase online conversion by 10-20% in 90 days — guaranteed
Increase AOV by an average of 10% on orders we facilitate
Pay only for results with our pay-for-performance solution
Reduce site abandonment up to 50% on critical pages
Improve online customer satisfaction scores by as much as 30%

Key Capabilities

What makes these benefits tangible are the capabilities found within the RightTouch platform and the expertise TouchCommerce brings to online conversions.

One tag. Tag-management capabilities allow the RightTouch platform to deliver a host of conversion marketing solutions to clients using a single tag deployed across the site.
Live assistance and interaction 
Proactive chat, reactive chat, and click-to-call allow customers who exhaust online resources to engage knowledgeable agents in conversation.
Automated engagement.
- Online tutorials and wizards guide customers to the best product or service to meet their needs, with no agent intervention.
- Automated chat provides instant answers to the most common questions, with the ability to seamlessly engage a live agent when questions are complex.
Live interaction. Proactive chat, reactive chat, and click-to-call allow customers who exhaust online resources to engage knowledgeable agents in conversations.
Recommendations
- Provide links to articles, downloads, and FAQs that have proven to help other customers resolve similar issues and display related products for upsell and cross-sell. As your customer needs change, the recommendations automatically adapt.
- Search optimization determines customer intent when they use onsite search and surfaces the most relevant pages, documents, code downloads, and media that were useful to others with the same questions.
Transparent analytics and reporting. RightTouch provides you with comprehensive back-end reporting capabilities, giving you real-time campaign information including live chat transcripts and conversion statistics.
Conversion as a Service™. Best practices for program management and optimization ensure alignment with client goals such as increased conversion rates, reduced abandonment, higher AOV, and greater customer satisfaction.