Bank on increased online conversion and better customer service with TouchCommerce.Similar to how the ATM revolutionized the financial services market, online banking is changing the game today. According to Forrester Research, online banking adoption grew to 55% in 2010 – bringing 72 million households online to open accounts, get statements, pay bills, and much more.
The financial services industry has more barriers to online conversion than other industries. Online applications can be lucrative, but managing the process and relaying key information to advance the application process can be difficult and often results in abandonment. That's where TouchCommerce comes in.
We can significantly increase the follow-through by assisting consumers through the process. We help them self-select the right option and communicate the benefits of completion, improving their comfort with the process while decreasing underwriting rejection. We help you optimize your site to enhance services, decrease costs, and deepen the relationships you have with your online customers. As more and more consumers bank online, TouchCommerce provides financial institutions with the means to take full advantage of this new opportunity to provide more personalized customer service, satisfy consumer expectations, and create a clear competitive advantage.
- Increase conversion rates for online applications and account openings
- Take advantage of up-sell opportunities by utilizing online behavior and leveraging CRM data
- Decrease service costs by deflecting customer support from the call center
- Decrease costs by switching consumers to electronic statements and check imaging
- Increase customer satisfaction and help develop self-sufficient – and profitable – customers
- Educate and inform customers about options, benefits, and services offered
- Industry Expertise - Members of our financial services practice have unparalleled experience working with the world’s top financial institutions in the online channel, delivering unmatched insight into the best ways to leverage the web and interactive marketing to drive conversions.
- A Better Customer Experience - Banking is complex, especially when you get into application processes for accounts or loans. TouchCommerce knows how to engage with these unique consumers to help them overcome the barriers, answer key questions, educate them on the benefits, inform them of the process, and meet their needs along the way. Our real-time analytics allow us to target certain individuals and identify behavior before abandonment occurs, providing a superior experience, decreasing the chances of rejection, and increasing conversion and adoption.
- Continuous Optimization - Unlike competitors’ solutions, the TouchCommerce solution doesn’t end with implementation. Our team continuously tests and rigorously optimizes the online experience to increase conversion year over year.
- Security - We understand how critical it is to protect private information and have built our solution with those sensitivities in mind. Agents — whether yours or ours — see only what you want them to see, and we develop detailed escalation plans to ensure the right people have the right information, at the right times, to meet your customers' needs.
- Accountability - With our unique pay-for-performance model, our compensation is tied directly to your success. We’ll work with you to meet your goals on time, on budget – guaranteed.