TouchCommerce

The travel industry is unique. Unlike other industries, you can't sell last night’s hotel room, car rental, or airline ticket today.

With its razor-thin margins, this industry demands full utilization, and cross-selling different services and up-selling benefits are key to revenue growth. A sector of great potential is the unmanaged business traveler who wants to maximize loyalty benefits and is not solely motivated by price. This sector wants convenience above all else and responds best to the proactive engagement to book additional peripherals at the time of purchase.

Controlling lost opportunity through proactive engagement at the time of purchase helps increase conversion and improves the attachment rate while driving up the average transaction value. As the leading, fully managed pay-for-performance conversion marketing company, TouchCommerce™ utilizes real-time analytics to drive powerful, personalized, and relevant online to keep online visitors engaged. We have generated more than $2.2 billion in incremental revenue for our global partners. TouchCommerce offers solutions that extend the functionality of your website, assisting you in meeting the needs of your customers and responding before visitors abandon.

Online Vacation Planner

TouchCommerce can assist online consumers with the selection and purchase of airline reservations, car rentals, hotel bookings, and other local attractions through a customized tutorial. Our recommendation engine can push relevant content to cross-sell and offer additional alternatives and travel deals. Assistance delivered through automated functionality can walk consumers through the trip-planning process so they get the most out of your site.

Online Reservation Agent

TouchCommerce can assist travelers with plans quickly and efficiently, online and in real time, to convert the browser into a buyer. Through engagement with the right customer at the right time, TouchCommerce can effectively increase the attachment rate. In fact, one key client has recognized an attachment rate through TouchCommerce-assisted interactions of 3 times that of unassisted visitors.

Online Lead Capture

TouchCommerce helps your organization increase revenue by capturing comprehensive lead information, allowing for increased relevance of remarketing activities and better management of reservation utilization.

We target and proactively engage the right visitors with the right message at the right time to increase conversion and reduce abandonment. Our programs consistently deliver a 10-20% lift in online conversion in 90 days. In fact, our model was touted by the Forrester Research Group as having one of the highest ROIs it has ever seen. We have generated $2.2 billion in incremental online sales and deliver more than 7.3 million sales conversions a year on behalf of our clients.

Key Metrics

• Increase overall site conversion by 20%
• Increase AOV by 10%
• Increase NPS & CSAT scores by 20% - 30%
• Reduce abandonment by as much as 50% on key pages
• Assist visitors in finding travel alternatives or rescheduling
• Increase conversion of traffic into loyalty programs for further marketing and increased lifetime value

TouchCommerce Benefits

• Pay-For-Performance - With our pay-for-performance model, you are not only mitigating financial risk — you are getting a commitment to delivering results, thanks to a perfect alignment of incentives between the two organizations. Our fully outsourced solution means there will be little impact on your infrastructure and IT resources. We have the expertise in-house and we are committed to your success — because your success is our success.
• Industry Expertise - The members of our travel practice have deep industry expertise gained at major travel companies and specialty operators and will work as an extension of your online team to help you achieve your business goals.
• Precise Profiling/Targeting - Our proprietary RightTouch™ system analyzes your web traffic in real time and profiles visitors using 3 key segments: customer value/cart value, propensity (visitors with serious intent), and site abandonment risk.
• Higher Customer Value - Through real-time profiling and live interactions, you can also take advantage of cross-sell and up-sell opportunities – insurance, upgrades, additional services, and more. At the same time, we help capture data to enable remarketing for future opportunities.
• Continuous Optimization - Unlike competitors’ solutions, the TouchCommerce solution doesn’t end with implementation. Our team continuously tests and rigorously optimizes the online experience to increase conversion.

Client Success